It acquired production studios The Ringer, Gimlet and Parcast. Spotify also licenses Call Her Daddy, another insanely popular podcast, and creates shows with Barack and Michelle Obama and the former British royals, Prince Harry and Meghan Markel. Spotify paid dearly for TJRE’s exclusive rights : most reports put the figure at $100 million but it’s been reported to be as high as $200 million. After all, TJRE is a cornerstone of the company’s efforts to build an all-around audio platform and expand its margins to compensate for its reliance on recorded music. Other ideas included working “with Hispanic entertainment outlets to get vaccination storylines into scripted shows and gameshows,” as well as “requesting that Tom Brady create a video with his parents encouraging vaccination.The Ledger: Should Music Streamers Follow Netflix's Lead on Account Sharing? Rogan’s show was not the only outlet for which the HHS was looking to use as a conduit to help encourage people to get the shot. Spotify went as far as to develop Covid warnings to appear before his content, in reaction to the public outcry in January.

Rogan has been publicly criticized for spreading Covid misinformation. It is not confirmed if the plan was ever attempted.Īccording to National Review, a spokesperson from the agency gave a comment regarding the plans.Īs has been reported previously, HHS, in both the Trump and Biden Administrations, has done regular engagements to ensure Americans know about COVID-19 and the resources that they have to protect themselves. Place a trusted messenger on the Joe Rogan Show and Barsrool Sports to promote vaccination (work with outside expert to identify who will be most effective)

The plan highlighted both Rogan’s popular podcast and shows produced by Barstool Sports as the optimal target to get their message across. The idea appeared on a list of ways the administration could encourage hesitant demographics to get vaccinated. In documents secured by Judicial Watch, the plan was outlined amongst 249 other pages from the Department of Health and Human Services. Photo Composite (Joe Rogan Screenshot /// Biden (Photo by Chip Somodevilla/Getty Images))Ī new report reveals the Biden administration was attempting to infiltrate Joe Rogan’s podcast and Barstool Sports with a “trusted messenger” to promote the Covid vaccine to a wide variety of audiences.

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